THE PROCESS
DESIGN
Degas said, “art is not what you see, but what you make others see.” It doesn’t matter what medium you employ when conveying a message, just so long as a tiny slither of that message penetrates your audience.
Caroline Mosyemi’s haute couture designs are often considered to be futuristic and ethereal, but diversely, the brands up-cycled pieces, those garments that further the pivotal environmental and sustainable values of their creator, are both eye catching and entirely practical.
Caroline trained in Fashion & Textiles, so it’s no surprise that she treats materials, dyes and prints, much the same way a painter might treat their canvas and paints with the end result being a more deliberate and controlled reaction to their surroundings rather than a set aesthetic.
SELECTION
If you strictly adhere to the idea that we cannot all appreciate the same tiny sparks of beauty that surround us everyday, regardless of creed, age, gender or colour...
... then you are immediately limiting your audience.
We age and we change, but there are some constants in the world of fashion, mainly enforced by the practical requirements of the items we choose to adorn.
My audience is ideally selective, considerate, confident and looking for change.
CRAFTSMANSHIP
Men, much like women, will busily go through many clothes with little thought to longevity, but if one has a well crafted, tailored suit within their possession, something about that item, whether it be the price, fit, or its exclusivity will give that owner pause when they think of casting it aside during our ritual wardrobe cleanses.
Craftsmanship for a bespoke item is essential for established businesses eager to maintain their customer satisfaction ratings, but for a young award winning designer, still building the foundations of a career, it is a pivotal part of keeping the necessary momentum going on the path towards legacy.
